Last Thursday I attended a tweet chat on the #MarTechChat “channel”, on the topic of Dirty Data. Quite a few nuggets of wisdom were shared, and I collected some of ‘em here, because I’m such a good person. Also to get the image of Jennifer Grey and Patrick Swayze out of my mind’s eye and plant it in yours.
Now, in case you’re not familiar with the concept of a ‘tweet chat’, it’s an epilepsy-inducing form of online engagement in real-time, where you follow a flood of posts submitted by people with agendas, all tagged with a pre-agreed hashtag. The host of the tweet chat, likely with the help of a lot of Ritalin, guides the discussion by posting questions and tagging them with the prefix Q1, Q2, etc. Then everybody attempts to answer using the prefix A1, A2 etc. It’s all lots of fun and very educating, but only if you have good people like me who are willing, after the fact, to collect the best tidbits of 140-character wisdom and share it in a friendlier, far less chaotic format, like here.