Marketers, quit being know-it-alls

Gone are the days when experts could sit comfortably in the knowledge that they knew all there was to know about their given field. Over-specialization in marketing has gone from being a blessing to a curse, and it’s getting worse. Marketers are asked to display increasingly more diverse skills when applying for positions.

Take a look at this info from a PR 20/20 post on recruiting digital marketing talent. It lists all keywords that appear in ads for marketing positions, pulled from LinkedIn in June 2014. [Continue reading]